X-Cart shopping cart software gathers statistical data on the various aspects of the store operation. The statistical data can be used by the store admin to evaluate the overall efficiency of the store.
Note. Advanced Statistics module can be enabled in Administration menu -> Modules. Tracking statistics can be enabled in Administration menu -> General settings -> General options.
Statistics section can be accessed by clicking on Statistics in the Management menu.
First, you need to select from the section menu what kind of statistics you would like to view:
• Shop statistics (is only available if Advanced Statistics module is enabled)
• Shopping cart conversion funnel
• Visitors environment statistics
• Users online (is only available if Users online module is enabled)
Then you need to set the time period during which the statistics was gathered.
Picture 1: Date setting.
Note. The store admin can clear the statistical data he no longer needs using the Summary page.
General statistics provides information on how many customers, providers, products, root categories, subcategories and orders there are in your store and how many customers, providers, products and orders appeared during the period specified in the 'Date setting' form.
Picture 2: Total statistics.
'Shop statistics' page is only viewable if Advanced Statistics module is enabled. It allows you to find out statistics on category views, product views, product sales, products removed by customers from the shopping cart and referer statistics.
'Category views' section provides information on what categories in your store were viewed the most often during the period specified in the 'Date setting' form. On the left you see the names of categories, on the right there's a graph showing the number of category views.
Picture 3: Category views (Root level categories).
By clicking on the names of categories you can view statistics on subcategories and products. Click on the name of a category to get a list of its subcategories. You can always find out which level of the category tree you are at and move between the levels of your category tree using the navigation bar at the top of the 'Category views' section.
Picture 4: Category views (Subcategories of 'Books' category).
Click on the name of a subcategory to see which products inside this subcategory were viewed during the specified period and how many times each of the products was viewed (a product is considered 'viewed' if a customer clicked on its 'See details' link). Clicking on the name of a product in the 'Product views' section enables you to see its details.
Picture 5: Product views.
The 'Product sales' section allows you to see how many products were actually sold during the specified period (a product is considered 'sold' when the order that includes this product gets the status 'processed').
Picture 6: Product sales.
The section 'Deleted from the cart' shows how many times each of the products listed here was deleted from a customer's shopping cart after being placed in there.
Picture 7: Products deleted from cart.
'Referer statistics' section allows you to find out what sites referred visitors to your store most effectively.
The 'Top Paths Through Site' section enables you to view the paths your visitors took through your site during the past period. A 'path' is a succession of pages a customer visits from the moment he enters the store to the moment he leaves. In brackets you can see the average time (in seconds) spent by your visitors on a separate page within a path. The number in the VISITS column shows how many times the path was taken by your visitors. The last column shows how many percent of the total number of visits falls to the share of this or that path.
Picture 8: Top Paths Through Site.
Note. You can view any page in a path by clicking on its URL.
The 'Top Pages Views' section enables you to view what pages your customers visited during the past period. The PAGE URL column shows the URLs of the pages viewed by your customers. The AVERAGE TIME column shows the average time (in seconds) spent by your visitors on a separate page. The number in the VISITS column shows how many times the page was viewed by your visitors. The last column shows how many percent of the total number of visits falls to the share of this or that page.
Picture 9: Top Pages Views.
Note. You can view any page by clicking on its URL.
The 'Shopping cart conversion funnel' is one of the most powerful tools that can help you evaluate the efficiency of your store. Knowing how many visits there were in your store during some period does not give you much benefit in the sense that you do not know how efficient those visits were. In other words, who cares how many thousands of visitors you get a month, if none of them will ever buy anything?
This section helps you evaluate how successfully your visitors make it through the process of buying products at your store.
We singled out a few steps that a customer needs to take before his order gets placed and completed (they are listed in the first column of the 'Shopping Cart Conversion Funnel' table).
First, he needs to view product info and decide what exactly he wants to buy ('Viewed product information'). Second, he needs to start a shopping cart: to put a product into his cart, to decide on the quantity, color, size, etc of the product that he wants to buy and to select a delivery method ('Started Cart').
Third, he needs to begin the process of checkout. This third step makes all the difference between registered and non-registered users. If a user is not registered, when he initiates the process of checkout he is required to fill out a registration form (otherwise you will not know where to ship the ordered product). If a user is registered, you already have his address and contact info, so he skips the step of filling out the registration form and is allowed to proceed to selecting a payment method. If you refer to the table below, you will find out that, according to our train of thought, registered users start checkout directly from the fourth step of our scenario analysis ('Checkout: Step 2'), while non-registered users have to go through both third ('Checkout: Step 1') and fourth ('Checkout: Step 2').
On the fifth step ('Checkout: Step 3') all the users that got this far have to confirm their payment details and submit the order. They get to the sixth step ('Order Complete') when their order gets the status 'complete'.
Picture 10: Shopping Cart Conversion Funnel.
The VISITS column of the 'Shopping Cart Conversion Funnel' table helps you see how many visits to each of the enumerated steps took place. % OF PREVIOUS STEP column shows how many percent of the visits to the previous step resulted in visiting this step (in other words, how many visitors got here from the previous step - in percent). % OF ALL VISITS column shows the percentage of the total number of visits that falls to the share of this or that step.
Note. Line 4 of the table shows two values for Checkout: Step 2 (Payment method selection). The first value in the "% of Previous Step" column is calculated as a % of the sum of visits pertaining to Line 2 and Line 3. The second value (in brackets) is a % of all product information viewing visits that lead to selecting a payment method.
The 'Log in history' section shows the users that logged into your store during the past period. For each user you can see the time of his login and logout, the login name, the user type to which he belongs, the IP address from which the user accessed your store and the login status (for example, if a user entered a wrong password at the time of logging into the store, his login gets the status 'failure').
Picture 11: Log in history.
Note. You can view the profile details of any user by clicking on his login name.
X-Cart allows you to get statistics about what kind of computers your customers use to access your store (browser, platform, screen resolution, ability to use Java, JavaScript and cookies). This information can help you build your online store so it can look and function its best for the majority of your customers.
Picture 12: Visitors environment statistics.
The last column shows the number of visits of users with similar environment.
'Users online' section provides information about the users currently viewing your shop pages. You can see the names of customers using your store at the moment (CUSTOMER column), the date and time of their first and last entries (DATE column), the pages they are currently viewing (CURRENT PAGE column), and the contents of their shopping carts (CART CONTENT column). First entry is the time when a customer comes to your store. Last entry is the time when he last performs an action which results in page reloading. If a customer is inactive for a period of time exceeding the allowable period of inactivity for customers, the record about this customer is removed from the Users online table.
Picture 13: Users online.
You can view a customer's profile details by clicking on his name link. Clicking on a page url link opens the page in a new window. Clicking on a product title allows you to view the details of the product.
The 'Search statistics' section shows what your customers tried to find in your store during the past period. The SEARCH STRING column displays what was submitted to the product search engine. The DATE column shows when the query was performed.
Picture 14: Search statistics.
Related topics: